Healthcare
Halcyon Sleep
A sleep-medicine practice site with a real hypnogram chart and a working patient portal, built dark with drifting cloud ambience.
View demoWeb designer & builder · Philadelphia
I build websites that look custom-made, because they are.
I design and ship sites for local businesses, one brand at a time. No template rinsed and repeated: every page gets its own type, palette, and voice so it reads like it was made for that shop and no one else. The range below runs from a single coffee-shop landing page to a culinary learning platform with its own AI assistant.
Selected work
Nine builds across nine industries. Eight open a live demo in a new tab; Coursecraft is a private app, demo on request.
Platform · EdTech
Coursecraft
A student and chef learning platform with an AI cooking assistant ("Pierre") served from Supabase edge functions so the API key never reaches the browser.
Live demo on request
Bakery
Elephantes
A custom-cake bakery site with a curtain intro, a cursor that replaces the pointer, and a tilting ring-text medallion. Romantic, single-baker voice.
View demo
Coffee shop
Mr. Rabbit
A Fitler Square cafe page built like a painter's notebook: watercolor washes, taped polaroid photo stacks, and hand-drawn brushstroke ornaments.
View demo
Hospitality
O’Neals Pub
A 47-year-old South Philly Irish bar, designed as a newspaper front page: dated masthead, a day-aware "wire" ticker, and a halftone wall of regulars.
View demo
Legal
Goldberg Defense
A criminal-defense attorney site with editorial newspaper authority, set in midnight indigo and antique gold with a client-first headline.
View demo
Grooming
Barbers & Gents
A third-generation barbershop on Pine Street. Precision cuts and hot-towel shaves told in a craft-passed-down-by-hand voice.
View demo
Retail · Jewelry
Desert 51 Oasis
An editorial gallery store for hand-cut turquoise. Tobacco darks make the gem-blue stones glow, paired with collector-style spec labels.
View demo
Fashion
JAMEL
A brand and collection site for premium handcrafted hats, built to browse the line and start a conversation.
View demoPricing, in the open
A working menu, not a contract. Flat rates, half up front and the balance on launch. Referrals and returning clients earn a discount, just ask.
Storefront
The custom landing page.
$1,500
flat
What's included
- Custom design and motion, no templates or Squarespace shells
- Mobile-responsive, fast-loading, SEO-ready
- Contact form wired straight to your inbox
- Hosting setup on a free tier (Netlify or Vercel)
- Domain configuration on a domain you own
- 14 days of post-launch tweaks
- 30-minute handoff call
Best for a business that needs one beautiful, working page, a shop, a service provider, or a name going online for the first time.
Storefront + Funnel
The lead-capturing version.
$2,800
flat
What's included
- Everything in Storefront
- Newsletter platform setup (Mailchimp, Kit, or Buttondown)
- Three-email welcome sequence written in your voice
- Five branded social templates, editable in Canva
- Basic analytics: Google Analytics + lead tracking
- Bio & link-in-bio optimization
- 30 days of post-launch tweaks
Best for a business already posting on social that wants to own its audience instead of renting reach from an algorithm.
Full Brand Lift
The whole scaffolding.
$4,500
flat
What's included
- Everything in Storefront + Funnel
- Brand positioning doc: audience, voice, messaging pillars
- Ten social templates + a one-month content calendar with captions
- Photo direction and a shot list
- Suggested ad creative for paid social (organic-first)
- 60 days of post-launch tweaks
- Three 30-minute strategy check-ins over 90 days
Best for an operator launching, rebranding, or rebooting who wants the page, the funnel, and a 90-day roadmap.
Monthly care plans after launch, optional, cancel anytime
Bronze
The "don't think about it" plan.
$99
/mo
Details
- Hosting & uptime monitoring
- Security & dependency updates
- ~1 hour of edits per month
- Email response within 1 business day
Silver
Grows alongside your business.
$249
/mo
Details
- Everything in Bronze
- 1 newsletter campaign sent per month
- Monthly content swap (new photos)
- Basic analytics digest each month
- 30-minute monthly check-in call
Gold
A near-fractional CMO.
$499
/mo
Details
- Everything in Silver
- 4 social posts created & scheduled per month
- Quarterly strategy session
- Priority response, same business day
- 1 ad creative variant per month
À la carte add-ons
- Extra landing page $600
- Logo refresh $500
- New logo design $1,000
- Domain & email forwarding setup $150
- Newsletter campaign written $150
- Photo retouch batch $200
- Hourly work, outside support window $95/hr
The 30-day guarantee
If at the end of your project I haven't delivered what I promised, you don't pay the balance. No legalspeak, no escape hatches.
Payments & timing
A 50% deposit kicks things off; balance due on launch. Care Plans are month-to-month, cancel anytime with 14 days notice. Invoices go through Stripe, card or ACH.
Referral kickback
Every paying client you send my way earns you a free month of your current Care Plan. Three referrals covers a quarter.
Ownership
You own your domain, content, site, and brand assets. I keep the right to show the work in my portfolio unless you'd rather I didn't.
The DNA of a good build
Clean structure, the right type, motion with restraint. Run your cursor through the strands.
helix.js
drag through me →
Have a project in mind?
The fastest way to reach me is email. Tell me the business and what it needs to do, and I'll tell you honestly whether I'm the right build for it.